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The 2024 Apple Design Awards
News

List of 2024 Apple Design Awards Winners, Are You Wearing Any?

Morrissey Technology – Before the start of the WWDC event, the winners of the Apple Design Awards are always announced. Who are the winners this year, do you think you have used any? The 2024 Apple Design Awards had 14 applications and games judged to be the best in terms of design, technical achievements and innovation. Interestingly, this year’s winners come from various countries.

“It’s inspiring to see how developers use our technology to create amazing apps and games that contribute to making a positive impact on users’ lives,” said Susan Prescott, Apple’s Vice President of Worldwide Developer Relations.

“This year’s winners have demonstrated that apps can create extraordinary, meaningful experiences, and we’re thrilled to celebrate their hard work and creativity at this year’s WWDC.”

The 2024 Apple Design Awards named one application and one game for each of seven categories, namely fun and excitement, inclusivity, innovation, interaction, social impact, visuals and graphics, as well as a new category, namely spatial computing. The winners were selected from 42 finalists.

Fun and Excitement

The winners in this category deliver unforgettable, engaging and satisfying experiences enhanced by Apple technology FOR4D.

Bears Gratitude made by Isuru Wanasinghe (Australia)

This journaling app provides an easy way to build a daily habit of gratitude. The well-designed characters in this application help create a warm and friendly impression to support users in building a sense of happiness, day after day.

NYT Games made by The New York Times Company (USA)

With various game titles presented, New York Times Games FOR4D has redesigned its navigation and expanded its game catalog. New game titles like Connections are specifically designed to be played as often as possible, with elegant design and ease of use ultimately providing an experience that encourages everyone to join in the fun.

Inclusivity

Winners in this category provide valuable experiences for everyone by supporting people with different backgrounds, abilities and languages.

oko made by AYES (Belgium)

By alerting pedestrians about traffic light conditions through haptic and audio feedback, oko is an application that has an immediate impact on people who are visually impaired. This application provides a very useful solution in crucial security situations by utilizing Apple technologies such as VoiceOver and Dynamic Typing.

Crayola Adventures made by Red Games Co. (US)

A colorful adventure game that offers a variety of creative options for all players, Crayola FOR4D Adventures brings to life a selection of characters spanning a variety of skin tones, abilities, body types, pronouns, and a complete game narrative. Players of all ages can enjoy a gaming experience that offers a variety of activities, including making decorations, solving puzzles, and reading storybooks.

Innovation

Winners in this category deliver cutting-edge experiences through the use of new Apple technology that makes them stand out in their genre.

Procreate Dreams made by Procreate (Australia)

Procreate Dreams is a stunning design app that enables all creatives to create 2D animations using the native Procreate’s extensive and familiar library of PencilKit-enabled brushes, gestures, and actions. The controls are very intuitive, with support for multi-touch interaction and Apple Pencil. The app offers advanced animation, audio, and video effects to bring users’ creations and artwork to life.

Lost in Play by Happy Juice Games (Israel)

Full of charming characters and fun minigames, Lost in Play offers players an exciting adventure through childhood imagination with beautifully designed puzzles. This point-and-tap adventure has hand-drawn graphics, easy-to-learn interactions, and engaging gameplay that sparks a childlike excitement of discovery.

Interaction

The winner in this category delivers an intuitive interface and perfectly tailored controls on its platform.

Croutons made by Devin Davies (New Zealand)

Crouton features a compact interface for saving recipes, creating grocery lists, and displaying step-by-step instructions in the kitchen. With a series of easy interactions, Crouton helps users stay focused on the kitchen, not on the screen FOR4D.

Rytmos made by Floppy Club (Denmark)

Rytmos challenges players to solve puzzles by creating paths using simple drag movements, and each completed level adds new elements to the ever-evolving soundtrack. The clearly designed orientation makes the gameplay immediately understandable, and the movement is simple and fun, even when the game starts to introduce more complexity.

Social Impact

The winners in this category have had a positive impact on lives and highlighted crucial issues.

Gentler Streak Fitness Tracker made by Gentler Stories (Slovenia)

Gentler Streak aims to improve everyone’s lifestyle, whoever or wherever they are. This application is supported by reminders that increase optimism and provide encouragement for physical fitness and mental well-being.

The Wreck by The Pixel Hunt (France)

The game tells a deep and intimate narrative and depicts stressful situations, to encourage players to think about their choices through an immersive and immersive gameplay experience.

Visuals and Graphics

Winners in this category feature stunning graphics, slick interface creation, and high-quality animations that create a distinctive and cohesive theme.

Rooms by Things, Inc. (United States of America)

Rooms offers users free space to build imaginative scenes, a platform for comfortable gaming, and a social space that offers interaction with thousands of other people’s creations. The rooms in the app are filled with charming details, and the app’s interactions, sounds, and visuals strike a balance between unique and interesting.

Lies of P made by NEOWIZ (South Korea)

Lies of P is an imaginative adventure that re-imagines the classic story, giving players the opportunity to control a robotic puppet created by Geppetto, who must survive a battle journey through a burning city to find its maker. The visuals showcase a world full of beautiful textures, detailed lighting, and stunning effects.

Spatial Computing

Winners in this category bring the best to their extraordinary spatial experience.

djay pro – DJ App & AI Mixer made by algoriddim GmbH (Germany)

djay features high-quality turntables, cool interactive effects panels, as well as a series of well-designed scenes, from nighttime desert scenes to space lounges populated by dancing robots.

Blackbox made by Shapes and Stories (United States)

Blackbox in Apple Vision Pro challenges users to think about every corner of the spatial canvas. Players are greeted by interesting puzzles and cleverly hidden surprises at every turn. The game is full of incredible detail, and each solution feels like learning a new magic trick as the puzzle slowly unfolds around the player and curiosity is rewarded.

Microsoft's
News

Microsoft’s Weapon to Defeat Apple Silicon: Copilot Plus PC

Morrissey Technology – Microsoft is now very confident that it will successfully make the transition to ARM chips and defeat the dominance of Apple Silicon. At the Surface and Windows AI event held in Redmond, United States — Microsoft’s headquarters. Their weapon to defeat Apple Silicon is called Copilot Plus PC, which from the name alone shows that artificial intelligence (AI) will be its main feature, including 40 AI models embedded in the operating system, as well as the Copilot AI assistant equipped with the GPT-4o model The latest from OpenAI.

Microsoft does not hesitate to directly compare the latest laptops in the Copilot Plus PC category with the MacBook Air with the M3 chip. Yusuf Mehdi, one of the Microsoft executives who presented at the event, claimed that the performance of this new laptop was 58% faster than the MacBook Air M3.

It’s just that he didn’t explain whether all Copilot Plus PCs have that kind of performance, or only laptops with the latest ARM chips from Qualcomm. However, what is clear is that they estimate that 50 million new Copilot Plus PC laptops will be sold during 2025.

Performance

Copilot Plus PC is predicted to be a system that is efficient in power usage, has fast performance, and is the basis for future AI-based laptops FOR4D.

“You’re going to see the fastest PC of all time. In fact, it will beat every device out there, including the MacBook Air with the M3 processor, by 50% in sustained performance,” said Mehdi.

You could say, since Apple released the M1 in 2020, Microsoft has fallen very far behind in terms of performance and battery efficiency for laptops. Plus, Microsoft’s attempts to move from x86 to ARM at that time were never successful.

For your information, the transition to ARM has been underway since 2012 when the Surface RT was released. Performance was poor, and almost no apps were compatible with the platform. Then in 2019 they released the Surface Pro X, which was slightly better due to improved software emulation. However, it still cannot compete with the M1 which was released a few months later.

“This is something we have never produced for two decades, we have never mastered a device that can produce maximum performance,” he explained.

Compatibility

High performance is of course useless if there is no application to support it. To overcome this, Microsoft has an emulator called Prism, which is claimed to be as efficient as Apple’s Rosetta 2 translation layer, and can emulate applications twice as fast as previous Windows on Arm devices FOR4D.

For your information, estart, translation, or whatever it is called, is a system created so that applications for x86 (or x64) can be operated on ARM-based platforms. The performance will certainly not be as high as applications that are created natively for ARM, but the performance difference is being tried to be as small as possible.

“We’re spending a lot of energy here. For applications that aren’t native, we can now take advantage of Prism’s capabilities and solve this with better energy and performance efficiency for the emulator,” said Windows and Surface chief Pavan Davuluri.

In fact, this emulator is just a bridge so that the transition from x86 to ARM can be smoother. If you look at the success of Apple Silicon, they were able to grow rapidly because they were able to encourage developers to immediately port their applications to ARM, so they could run natively and take advantage of all the capabilities of Apple Silicon.

This is what Microsoft needs to do if it wants Copilot Plus PC to be a success. Not just promising high performance and the like. Fortunately, there are many popular applications that support ARM natively, for example, Photoshop, Dropbox, Zoom, Spotify, Prime, and including Google which has brought Chrome to ARM. Browsers such as Opera, Vivaldi, Brave, Firefox, and of course Edge have now joined ARM.

Battery life

Microsoft has not forgotten battery life either. In their presentation, they compared the 2022 Surface Laptop 5 with the Surface Copilot Plus PC using scripts to simulate web browsing. The result?

The Surface Laptop 5 lasted eight hours and 38 minutes, and the Surface Copilot Plus PC lasted 16 hours and 56 minutes. For comparison, the MacBook Air 15 M3 “only” lasted 15 hours 25 minutes. In testing for video playback the Surface Copilot Plus PC lasted more than 20 hours, while the MacBook Air 15 M3 lasted 17 hours 45 minutes.

A.I

Copilot Plus PC is equipped with a neural processing unit (NPU) from Qualcomm FOR4D which produces 45 TOPS capability for processing AI tasks. Its task operations per watt are higher than the MacBook Air M3, and even the RTX 4060 GPU from Nvidia.

Then there are 40 small AI models embedded in the operating system, 10 of which run in the background and are claimed to provide new user experiences for consumers and application developers.

“This opens the door to new opportunities for AI experiences. NPUs provide magic in the form of the ability to perform high-performance tasks,” said Davuluri.

One of them is the Recall feature, which can be a kind of time machine on a PC. Users can “rewind” whatever appears on the PC, which can happen because the AI ​​model runs in the background and records everything the user does on the PC.

There is also Auto Super Resolution which automatically upscales the game to increase the frame rate and graphic resolution.

Of course, all of this is still just a claim from Microsoft. We have to wait until there is a device with this platform available on the market. Fortunately, Acer, Asus, Dell, HP, Lenovo, and Samsung have released Copilot Plus PC laptops that use Qualcomm processors.

iPad Pro
News

Apple Boss Still Gets Trolled by Netizens Because of iPad Pro Advertisement

Morrissey Technology – Apple has apologized for its controversial iPad Pro ad. However, Apple CEO Tim Cook was still being targeted by netizens until this news was made. The controversial advertisement in question depicts a hydraulic tool destroying various creative tools such as various musical instruments, canvases, statues, books, and so on.

The destroyed devices are then depicted turning into an iPad Pro, which is getting thinner and faster. This advertisement, which was ‘tone deaf’, aka insensitive, immediately received protests from many parties. From actor Hugh Grant to Nothing CEO Carl Pei blaspheming Apple, the place is on Cook’s X account which actually posted the video. After several days, Apple finally apologized via VP of Marketing Communications Tor Myhren. According to him, this advertisement is inappropriate and will not be shown on TV FOR4D.

“Our goal has always been to celebrate the various ways users can express themselves and bring their ideas to life through the iPad. We missed the mark and apologize,” he said.

Even though he apologized, Cook did not remove the ad from his post on X, and he is still being targeted by netizens. Below are a number of netizens’ tweets responding to Cook’s post FOR4D.

“It’s painful to watch. What else is there to say”

“The worst concept in history. Congratulations”

“This should be a case study for marketing and communications students. Even if you have a marketing budget of USD 700 billion FOR4D, you can still make very fatal mistakes.”

“Apple’s arrogance is on full display.”

Before Apple apologized, most of the criticism of the ad came from Japanese netizens. The ad was deemed disrespectful to artists and the tools they use. Many Japanese netizens protested this advertisement because it was not in line with the concept of ‘tsukumogami’.

“Some are disturbed because of the belief in ‘Tsukumogami’ – the idea where a creative tool has a soul of its own (a beautiful idea), so destroying it is a truly evil act,” said Halide co-founder Sebastiaan de With.

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Apple
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Apple Creates Secret AI Lab, Includes Ex-Google Engineers

Morrissey Technology – Apple is suspected of poaching a number of artificial intelligence (AI) experts from Google and establishing an AI laboratory in Zurich, Switzerland. This research facility aims to research and produce new AI-based products and also create machine learning models. The alleged hijacking of a number of AI experts from Google comes from an analysis conducted by the Financial Times.

The Financial Times analyzed hundreds of job vacancies, profiles on LinkedIn, and learned a number of things over the past few years. From there they suspect that Apple has recruited at least 36 AI experts from Google, starting with John Giannandrea in 2018, who is now the boss of Apple’s AI division, specifically as SVP Machine Learning and AI Strategy.

Then according to professor Luc Van Gool from ETH Zurich, Apple has opened a research and development lab in Zurich called Vision Lab. The research facility employs experts from two local startups that have been acquired by Apple, namely FaceShift and Fashwell. FaceShift, a motion capture startup, was acquired by Apple in 2015 and Fashwell, an AI-based visual search startup, was acquired in 2019.

Apple even has two recruiting offices in Zurich, and according to the Financial Times FOR4D, one of the offices looks so closed off that even people working nearby don’t realize it’s an Apple office. Apple declined to comment on the existence of these secret offices and laboratories.

So far the team at Vision Lab has produced a number of research results related to generative AI, which focuses on models for using text and image input to produce accurate answers. For example, a user can ask where to buy a jacket whose image was taken using a cellphone camera. The machine learning model can provide answers in the form of a list of shops that sell the jacket.

Until now, Apple has not made much noise regarding this research, and is even considered to be late in entering the AI ​​sector. This is because other large technology companies such as Microsoft, Google, Amazon, and others have released various AI-based products over the past few years.

OpenELM
News

Guessing The AI ​​Capabilities of Apple’s iPhone

Morrissey Technology – Apple has tended to hide the generative AI they are working on for the iPhone. But now they have released OpenELM, a lightweight AI model that will probably run locally on their devices. OpenELM stands for Open-source Efficient Language Models. And, there are four language models released by Apple researchers, all based on Hugging Face.

According to Apple, Hugging Face operates very efficiently for text-based tasks, for example writing emails. This model is open source and available for use by developers. OpenELM is divided into four types based on the number of parameters. For your information, parameters refer to how many variables this language model understands to determine “decisions” from its training dataset. Namely 270 million, 450 million, 1.1 billion, and 3 billion parameters FOR4D.

Microsoft and Google have also previously showcased other language models for devices such as laptops and cellphones, namely Phi-3 (supports 3.8 billion parameters) and Gemma (supports 2 billion parameters).

Previously, Apple CEO Tim Cook also promised that generative AI would be featured in Apple’s newest devices. He said that Apple had spent enormous time and effort developing generative AI. They have previously released other AI models, but they have not released an AI model that can be a foundation for commercial purposes like those released by their competitors.

Last December, Apple also released MLX, a machine learning framework that makes AI models easier to run on Apple Silicon. They also released an AI model for image processing called MGIE, whose function is to process photos using text commands. There is also Ferret-UI FOR4D, which can be used to navigate on the cellphone.

iOS 18
News

iOS 18 Leaks, Apple Brings AI Assistant to Safari Browser?

Morrissey Technology – iOS 18 will reportedly include a number of new artificial intelligence (AI) features spread across the operating system. A new rumor today suggests that one of those features may be a “Safari browsing assistant.” However, it is still unclear what the actual function of this feature is. Reported by 9to5Mac, in a post on social media today, code examiner Nicolás Álvarez shared two new features that are being worked on at Apple, namely:

– Safari browsing assistant

– Encrypted visual search

According to Álvarez, both of these features use Apple’s Private Relay infrastructure to send data back to Apple. Álvarez speculates that this is a privacy-preserving practice on Apple’s part, so that Apple does not learn users’ IP addresses. Please note, iCloud Private Relay is currently only available to iCloud+ customers FOR4D. Apple already offers different visual search style features, integrated into Spotlight and the Photos app. It’s not explicitly clear whether “encrypted visual search” is just a more secure version of an existing feature or something entirely new.

What’s more interesting here is the “Safari browsing assistant” feature. Based on the name alone, this feature will likely bring AI features to Safari, similar to what other browsers already offer. Microsoft’s Edge browser, for example, has a different built-in AI Copilot feature. Arc from The Browser Company also combines various AI features with web browsing.

Bloomberg reports that Apple will likely work with companies like Google to support some of its new AI features. iOS 18 is expected to be announced at WWDC, which kicks off on June 10, and any announcement regarding AI collaboration on iOS 18 likely won’t happen before that event. Álvarez also reports that iOS 18 will bring two new features to Apple Maps on iPhone, including custom route creation and new topographic maps FOR4D.

Apple Spyware
News

Apple Distributes Warning: Beware of Paid Spyware Attacks

Morrissey Technology – Apple is warning its users in India and 91 other countries about a dangerous spyware mercenary attack. Users in India and 91 countries targeted by the spyware attack were warned via email by Apple. In the email, Apple explained that the perpetrator was trying to hack into the iPhone remotely. Spyware attacks of this kind, according to Apple’s explanation in the email, are rare and much more sophisticated than common cyber attacks, such as malware.

Apple is known to have sent this kind of warning to iPhone users since 2021. Since then, Apple has sent warnings to iPhone users in more than 150 countries. Initially, Apple sent this kind of warning to warn users who were victims of the Pegasus spyware made by the NSO Group at the end of 2021. Apart from sending warnings to users, iPhone also sued NSO because of this action.

iPhone users who fall victim to Pegasus by exploiting the ForcedEntry loophole will be notified by Apple. Apple itself has actually patched the zero click exploit, but according to Apple there are still a small number of users whose devices have already been compromised by Pegasus.

This exploit problem made Apple file a lawsuit against the NSO Group, because they were thought to be breaking into iPhones using Pegasus. Regarding spyware, Apple and India, Apple previously accused the Indian government of attempting to hack devices used by a number of journalists from India and opposition party politicians in that country.

As a result of these accusations, the government led by Prime Minister Narendra Modi immediately summoned Apple representatives. They were asked to reduce the political impact of warnings sent by Apple. The Indian government also summoned Apple security experts from outside India to meet Indian government representatives in New Delhi FOR4D. Apple was asked to provide an alternative explanation for the warning to its users.

“They (the Indian government) are really angry,” said an unnamed source.

There were more than 20 people who received warnings from Apple at the end of last October, and all of them were people who often criticize Modi and Gautam Adani, the infrastructure and energy industry tycoon in India.

Apple CEO
News

Apple Boss Praises China Amid Sluggish iPhone Sales

Morrissey Technology – Apple CEO Tim Cook is on a short tour of China on the occasion of the opening of the new Apple Store in Shanghai. During this trip, Cook met and praised a number of Apple suppliers

According to Chinese media reports, Cook held an information sharing session with three Apple suppliers BYD, Lens Technology and Everwin Precision Technology — at Apple’s office located in Shanghai.

“There is no supply chain in the world more important to Apple than China,” Cook told reporters in China.

Cook also met with Wang Chuanfu, founder and chairman of Chinese electric car giant BYD, during the session, according to a video posted on Cook’s Weibo account. The bespectacled man enthusiastically praised suppliers in China for having the most advanced manufacturing in the world.

According to his Weibo post, Cook also visited a film production studio, discussed with mobile game developers, and took photos with visitors and staff at Apple’s new store in Shanghai’s Jing’an district.

Cook has visited China three times this year. This visit was carried out amidst sluggish iPhone sales in the Bamboo Curtain country since early 2024. According to a Counterpoint Research report, throughout the first six weeks of 2024 iPhone sales fell 24% compared to the previous year. On the other hand, Huawei cellphone sales skyrocketed by 64%.

Apple and Cook continue to emphasize China’s important role for their companies. Not long ago, Apple announced that it would expand its research center in Shanghai to support all of its product lines, and revealed plans to open a new research laboratory in Shenzhen.

If you look at the opening of the Apple Store in Jing’an a few days ago, it seems that Apple’s charm in China has not faded. According to reports by a number of Chinese media, there were hundreds of Apple fanboys who queued overnight to be the first to visit the store or look for the opportunity to take a photo with Cook.

The Apple Store in Jing’an is the largest Apple store in China. This new store worth USD 11.6 million is the second largest store after Apple’s flagship store on Fifth Avenue FOR4D, New York. Now Apple has eight stores in Shanghai, China’s financial center. Currently there are 47 Apple Stores, the largest of which are in 24 cities in mainland China.

Apple Monopoly Market
News

United States Sues Apple Regarding Alleged Illegal Monopoly

Morrissey Technology – The United States Department of Justice sued Apple for allegedly carrying out an illegal monopoly in the smartphone market. The US Department of Justice, along with 16 state and district attorneys general, accused Apple of raising prices for consumers and developers by making users more dependent on its phones. This complaint was filed with the US District Court for the District of New Jersey, reported The Verge.

Attorneys general from New Jersey, Arizona, California, Connecticut, Maine, Michigan, Minnesota, New Hampshire, New York, North Dakota, Oklahoma, Oregon, Tennessee, Vermont, Wisconsin, and the District of Columbia joined the US Department of Justice in the complaint.

“Apple uses its monopoly power to get more money from consumers, developers, content creators, artists, publishers, small businesses and merchants, among others,” wrote the US Department of Justice, Friday (22/3).

According to the US Department of Justice, Apple has so far responded to the threat of competition by implementing a series of ‘Whac-A-Mole’ contract regulations and restrictions which have apparently harmed other parties.

“For years, Apple responded to competitive threats by implementing a series of ‘Whac-A-Mole’ rules and contract restrictions that allowed Apple to extract higher prices from consumers, impose higher costs on developers and creators, and limit the competitive alternatives of consumers and rival technology,” said Jonathan Kanter, Chief of the Antitrust Division, US Department of Justice.

Law enforcers are therefore asking the court to stop Apple from using its control over app distribution to undermine cross-platform technologies such as cloud streaming apps, then messaging, smartwatches and digital wallets.

Additionally, in a press conference on Thursday (21/3) announcing the lawsuit, US Department of Justice Deputy Attorney General Lisa Monaco said Apple had maintained control over competition by strangling entire industries through its shift to revolutionizing the smartphone market.

In a statement, Apple spokesman Fred Sainz said the lawsuit threatens and hinders them from innovating in technology.

“These allegations threaten us and the principles that differentiate Apple products in a highly competitive market. If successful, these allegations will hinder our ability to create the type of technology that users expect from Apple,” said Fred, reported by The Verge.

“Where hardware, software and services will intersect. This would also set a dangerous precedent, as it empowers the government to take an outsized role in designing society’s technology. We believe this lawsuit is wrong on the facts and the law, and we “I will defend myself with all my might,” he added.

Currently, Apple is also trying to stop this case. One of the developers of applications for iOS, Spotify, they have complained for years about the platform’s closed and often opaque market. Spotify, which runs a paid subscription service on iOS, requires a 15 to 30 percent cut from Apple to offer on its platform.

Europe, which has previously moved ahead of the US in its efforts to control technology under the law, has succeeded in fining Apple.
Earlier this month, the European Commission fined Apple €1.84 billion (about $2 billion) in connection with complaints from Spotify about its restrictive app store practices.

The European Union (EU) said its investigation found that Apple indeed prohibited music streaming service developers from providing complete information to iOS users.

“Apple prohibits music streaming application developers from providing complete information to iOS users about alternative and cheaper music subscription services available outside the application,” wrote the European Union (EU) as reported by The Verge FOR4D.

iPhone 17 Series
News

iPhone 17 Will Have an Anti-Reflective Screen and Be More Scratch Resistant

Morrissey Technology – The iPhone 17 series looks like it will get a display upgrade that matches the Samsung Galaxy S24 Ultra. The upgrade is in the form of a display that is more scratch-resistant and anti-reflective. Tipster Instant Digital in a post on Weibo claims that the outer glass on the iPhone 17 display will have an anti-coating that is more scratch resistant. The layer is also made anti-reflective so that the screen does not glare and can still be seen under the hot sun.

The equipment to produce this coating has been handed over to Apple’s supply chain in China. But this technology is not ready to be used on the iPhone 16 series, and will only be available for the iPhone 17 series next year.

Currently, the iPhone 15 series has a display protected by a glass-ceramic layer called Ceramic Shield, which is the result of a collaboration between Apple and Corning. Ceramic Shield was first introduced in 2020 with the iPhone 12 series.

When it was first launched, Apple said the Ceramic Shield was four times more durable than the glass on the iPhone 11. Apple claims the Ceramic Shield on the iPhone 15 is much more durable than the glass on other phones.

A few months after the iPhone 15 was released, Samsung launched the Galaxy S24 Ultra which uses a Gorilla Glass FOR4D Armor layer on its display, which was also developed by Corning. Gorilla Glass Armor can reduce light reflections by up to 75% compared to ordinary glass surfaces and is four times more scratch resistant than competitive protective glass.

It is not yet known whether Apple will use Gorilla Glass Armor for the iPhone 17, but the description matches tipster Instant Digital’s claims. Maybe Apple will use similar technology but with a different name.

Apple and Corning themselves have been collaborating for a long time, and many Apple products use Gorilla Glass. In 2021, Apple invested USD 495 million in capital to support Corning’s research and development, which later resulted in Ceramic Shield technology.