Apple Didn’t Pay OpenAI to Put ChatGPT in Siri
Morrissey Technology – At WWDC 2024 yesterday, Apple announced a collaboration with OpenAI to integrate ChatGPT in Siri. Apparently there is no contract worth millions of dollars behind this collaboration. According to a Bloomberg report, Apple did not pay OpenAI to embed ChatGPT in Siri, and vice versa. Apple believes the exposure OpenAI receives by placing its technology on hundreds of millions of devices will be far greater than paying in cash.
Apple will use OpenAI’s GPT-4o model to power AI features in iOS 18, iPadOS 18, and MacOS Sequoia. Thanks to this integration, voice assistant Siri can become smarter at understanding more complex user questions, such as creating menu ideas, summarizing articles, or finding photos based on descriptions.
ChatGPT on Apple devices can also be used to write stories, as well as rewrite and proofread existing text. These features can be accessed for free without having to log in to ChatGPT, but there are several additional benefits if users subscribe to ChatGPT Plus. So, here OpenAI can earn money if Apple users subscribe to ChatGPT Plus at a cost of USD 20 per month. If users sign up for ChatGPT Plus on Apple devices, the iPhone maker will also receive a commission.
In the future, Apple hopes to receive more revenue from AI through profit sharing agreements with other companies. Apple plans to take a portion of the revenue its partners receive from monetizing the output generated by chatbots in its ecosystem. Apple FOR4D believes the number of users switching to AI from search engines will increase. This means they could get less revenue from their billion-dollar contract with Google.
Apart from OpenAI, Apple is also in discussions with Google to embed Gemini in iOS this year. The company created by Steve Jobs also approached the AI company Antrophic to provide chatbot Claude as another option. A Bloomberg report claims Apple is considering collaboration with Baidu and Alibaba to master chatbot features in China, where ChatGPT and other Western-made chatbots are not officially available.