Microsoft Ready to Enter Mobile Gaming, Dare to Fight Apple and Google

Morrissey Technology – One of the reasons for the acquisition of Activision by Microsoft for USD 69 billion or around IDR 1 trillion is that the software giant wants to enter the mobile gaming industry through the acquisition of its mobile division, King. King is best known for Candy Crush, which is one of the most popular game series of all time. Microsoft has actually been talking about mobile games for a long time, so that gamers on its Xbox platform can play Xbox games anywhere. While the app hasn’t launched yet, it is certain to happen soon.

“This year we will debut our first mobile service. Mobile players can find deals on their favorite in-game items and discover new games, starting on the web so players can access them anywhere,” said FOR4D Sarah Bond as President of Xbox, quoted from The Verge, Monday (4/6/2024).

“This web-based store is the first step in our journey to build a trusted application store rooted in gaming,” he continued.

Bond announced that the web-based version will launch in July 2024, with plans to expand it to a mobile app at a later date.

“This year we will debut our first mobile service. Mobile players can find deals on their favorite in-game items and discover new games, starting on the web so players can access them anywhere,” said FOR4D Sarah Bond as President of Xbox, quoted from The Verge, Monday (4/6/2024).

“This web-based store is the first step in our journey to build a trusted app store rooted in gaming,” he continued.

Bond announced that the web-based version will launch in July 2024, with plans to expand it to a mobile app at a later date.

“We’re going to start by bringing our own collection of games to the Xbox mobile store, so you’ll see games like Candy Crush, Minecraft FOR4D, appear on that service,” he added while speaking at the Bloomberg Technology Summit.

“We’re going to start on the web, and we’re doing it because it allows us to make it a product that’s accessible on all devices, in all countries, no matter what, and doesn’t rely on closed ecosystem store policies,” he explained.

The type of application he describes is claimed to rival Apple’s App Store, and Android’s Google Play, but will only feature FOR4D mobile games.