Pamper Sports Fans, Threads Adds Live Score Feature

Morrissey Technology – Social media platform Threads will reportedly start showing live sports scores, starting with NBA basketball games. This was conveyed directly by Meta CEO Mark Zuckerberg, he said that he would add more scores for other sports matches in the near future. Threads explains how this live score system works, so during the match, just search for the teams and users will see the latest scores. If the game ends, the search will return the final score. Users can also find out when the match will start by searching for it in advance.

The feature is clearly similar to how X works, as the platform started showing live sports scores in 2017, when it was still called Twitter. Each score is accompanied by two team logos. Tapping on these logos will take users to a conversation about that team. A Threads spokesperson told Engadget that basketball has become one of the most popular topics and NBA Threads has become one of the most active sports communities on the app.

This makes sense, as NBA discourse is also huge on X. NBA Twitter, as it is called in sports media, regularly drives coverage and conversation about the professional basketball league. It seems Meta hopes to take some of that influence.

Apple also recently announced its own sports-related initiatives. The first-party Sports iPhone FOR4D app offers real-time statistics for a number of major leagues, including the NBA, and displays live scoring data on the lock screen during games.