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iPad Pro

Apple Boss Still Gets Trolled by Netizens Because of iPad Pro Advertisement

Morrissey Technology – Apple has apologized for its controversial iPad Pro ad. However, Apple CEO Tim Cook was still being targeted by netizens until this news was made. The controversial advertisement in question depicts a hydraulic tool destroying various creative tools such as various musical instruments, canvases, statues, books, and so on.

The destroyed devices are then depicted turning into an iPad Pro, which is getting thinner and faster. This advertisement, which was ‘tone deaf’, aka insensitive, immediately received protests from many parties. From actor Hugh Grant to Nothing CEO Carl Pei blaspheming Apple, the place is on Cook’s X account which actually posted the video. After several days, Apple finally apologized via VP of Marketing Communications Tor Myhren. According to him, this advertisement is inappropriate and will not be shown on TV FOR4D.

“Our goal has always been to celebrate the various ways users can express themselves and bring their ideas to life through the iPad. We missed the mark and apologize,” he said.

Even though he apologized, Cook did not remove the ad from his post on X, and he is still being targeted by netizens. Below are a number of netizens’ tweets responding to Cook’s post FOR4D.

“It’s painful to watch. What else is there to say”

“The worst concept in history. Congratulations”

“This should be a case study for marketing and communications students. Even if you have a marketing budget of USD 700 billion FOR4D, you can still make very fatal mistakes.”

“Apple’s arrogance is on full display.”

Before Apple apologized, most of the criticism of the ad came from Japanese netizens. The ad was deemed disrespectful to artists and the tools they use. Many Japanese netizens protested this advertisement because it was not in line with the concept of ‘tsukumogami’.

“Some are disturbed because of the belief in ‘Tsukumogami’ – the idea where a creative tool has a soul of its own (a beautiful idea), so destroying it is a truly evil act,” said Halide co-founder Sebastiaan de With.

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Apple CEO

Apple Boss Praises China Amid Sluggish iPhone Sales

Morrissey TechnologyApple CEO Tim Cook is on a short tour of China on the occasion of the opening of the new Apple Store in Shanghai. During this trip, Cook met and praised a number of Apple suppliers

According to Chinese media reports, Cook held an information sharing session with three Apple suppliers BYD, Lens Technology and Everwin Precision Technology — at Apple’s office located in Shanghai.

“There is no supply chain in the world more important to Apple than China,” Cook told reporters in China.

Cook also met with Wang Chuanfu, founder and chairman of Chinese electric car giant BYD, during the session, according to a video posted on Cook’s Weibo account. The bespectacled man enthusiastically praised suppliers in China for having the most advanced manufacturing in the world.

According to his Weibo post, Cook also visited a film production studio, discussed with mobile game developers, and took photos with visitors and staff at Apple’s new store in Shanghai’s Jing’an district.

Cook has visited China three times this year. This visit was carried out amidst sluggish iPhone sales in the Bamboo Curtain country since early 2024. According to a Counterpoint Research report, throughout the first six weeks of 2024 iPhone sales fell 24% compared to the previous year. On the other hand, Huawei cellphone sales skyrocketed by 64%.

Apple and Cook continue to emphasize China’s important role for their companies. Not long ago, Apple announced that it would expand its research center in Shanghai to support all of its product lines, and revealed plans to open a new research laboratory in Shenzhen.

If you look at the opening of the Apple Store in Jing’an a few days ago, it seems that Apple’s charm in China has not faded. According to reports by a number of Chinese media, there were hundreds of Apple fanboys who queued overnight to be the first to visit the store or look for the opportunity to take a photo with Cook.

The Apple Store in Jing’an is the largest Apple store in China. This new store worth USD 11.6 million is the second largest store after Apple’s flagship store on Fifth Avenue FOR4D, New York. Now Apple has eight stores in Shanghai, China’s financial center. Currently there are 47 Apple Stores, the largest of which are in 24 cities in mainland China.