OpenAI Releases Google Competitor, Named SearchGPT
Morrissey Technology – OpenAI announced its AI-based search engine called SearchGPT. This will be a competitor to Google because it can access information in real time from the internet. The search engine has a display containing a box with the question “What are you looking for?”. What’s interesting is how SearchGPT displays its search results, which are not just links. SearchGPT groups search results and makes them make more sense. For example, search results with the keyword music festival will be displayed with a short description of the festival and followed by related links.
Another example is that SearchGPT can explain when is the right time to plant tomatoes, followed by an explanation of the various plant varieties. Then, after the search results are displayed, users can add follow-up questions or open relevant links in the sidebar. There is also a “visual answer” feature, but unfortunately OpenAI has not explained how this feature works.
Currently SearchGPT is still a prototype. This service uses LLM GPT-4 and can only be accessed by 10 thousand testers. According to OpenAI spokesperson Kayla Wood, OpenAI is working with third-party partners and using content directly from feeds to display its search results.
The ultimate goal is to integrate this search feature into ChatGPT. So far, SearchGPT looks like it will be a significant threat to Google. As is known, Google recently integrated AI features into its search engine in a hurry, perhaps because it was afraid that its competitors would do the same thing.
There is also the startup Perplexity, which also makes a search engine with AI. Perplexity was also recently criticized because its AI content summarization feature disrupted traffic from publishers. In its blog post, OpenAI admitted to collaborating with a number of mass media in creating SearchGPT. The media invited to collaborate include The Wall Street Journal, The Associated Press, and Vox Media.
“Media partners provided invaluable input and we will continue to ask for their input,” Wood said.
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