Circle to Search is the best-selling Galaxy AI feature, check the reasons
Morrissey Technology – The Circle to Search feature is the most used by Galaxy AI users so far, beating the transcript feature for meetings and photo editing. This was revealed in the Samsung Consumer Marketing Insights Study on AI Perception research held by Samsung Electronics Co. Ltd. This study was conducted on non-Samsung users and Samsung Galaxy users in the Southeast Asia and Oceania (SEAO) region.
“Among Samsung Galaxy users in SEAO, about two-thirds use Galaxy AI, where the most frequently used features are Circle to Search, Chat Assist, and Generative Edit,” according to the company’s official statement.
Previously, Galaxy AI was officially released globally on the Samsung Galaxy S24 on February 1. This series of Samsung flagship cellphones was previously launched at the Unpacked event, Thursday (18/1).
Since then, Samsung said, users in Southeast Asia and Oceania have been detected using AI the most to speed up information searches and improve photo editing capabilities. The following is a list of the three Galaxy AI features that users use most:
+ Circle to Search (92 percent)
This AI feature is said to help find information faster by simplifying interactions on social media and the internet through “simple and intuitive gestures.”
+ Transcript Assist (90 percent)
This feature is considered to make it easier for users to transcribe meeting recordings and make summaries and translations.
+ Generative Edit (89 percent)
This feature makes it easy for users to resize, reposition, or realign objects in a photo to “make a good photo perfect.”
AI Effects
Carl Nordenberg, VP & Regional Head of Mobile Experience Business, Samsung Electronics Southeast Asia and Oceania, said that Galaxy AI triggers people to switch to Samsung. Based on this research, 4 out of 5 non-Samsung users in the SEAO region will consider Samsung Galaxy when upgrading their smartphone in the future. The main driving factor is the latest Galaxy AI features, as well as the relevance of these features for them as users, especially the Generative Edit, Circle to Search, and Live Translate features.
“Galaxy AI is generating interest and excitement not only for current Samsung users,” said Nordenberg.