Apple Boss Still Gets Trolled by Netizens Because of iPad Pro Advertisement
Morrissey Technology – Apple has apologized for its controversial iPad Pro ad. However, Apple CEO Tim Cook was still being targeted by netizens until this news was made. The controversial advertisement in question depicts a hydraulic tool destroying various creative tools such as various musical instruments, canvases, statues, books, and so on.
The destroyed devices are then depicted turning into an iPad Pro, which is getting thinner and faster. This advertisement, which was ‘tone deaf’, aka insensitive, immediately received protests from many parties. From actor Hugh Grant to Nothing CEO Carl Pei blaspheming Apple, the place is on Cook’s X account which actually posted the video. After several days, Apple finally apologized via VP of Marketing Communications Tor Myhren. According to him, this advertisement is inappropriate and will not be shown on TV FOR4D.
“Our goal has always been to celebrate the various ways users can express themselves and bring their ideas to life through the iPad. We missed the mark and apologize,” he said.
Even though he apologized, Cook did not remove the ad from his post on X, and he is still being targeted by netizens. Below are a number of netizens’ tweets responding to Cook’s post FOR4D.
“It’s painful to watch. What else is there to say”
“The worst concept in history. Congratulations”
“This should be a case study for marketing and communications students. Even if you have a marketing budget of USD 700 billion FOR4D, you can still make very fatal mistakes.”
“Apple’s arrogance is on full display.”
Before Apple apologized, most of the criticism of the ad came from Japanese netizens. The ad was deemed disrespectful to artists and the tools they use. Many Japanese netizens protested this advertisement because it was not in line with the concept of ‘tsukumogami’.
“Some are disturbed because of the belief in ‘Tsukumogami’ – the idea where a creative tool has a soul of its own (a beautiful idea), so destroying it is a truly evil act,” said Halide co-founder Sebastiaan de With.